News
Redefining Security
May 15, 2018
The idea of security has always been embedded in the Security Bank name. At this later phase in the bank's rebranding, we tried to dimensionalize the word by equating it with success.
As Erwan says in the ad, "Everything about this bank works, their VIP service, their relationship managers, even their user-friendly mobile app. Less steps, less complicated. Everything. Just. Works." For him, more than security, it is success.
His wife, Anne Curtis, switched to Security Bank so both of them could work together as a team. Because teamwork is important in order to achieve their #couplegoals. For Anne, "That's what makes a true partnership."
Watch the long 90-second edit of the commercial here.