Two "Maja's" star in our newest campaign for the holidays – the vivacious Maja Salavador and the delicious Maja Blanca made with Coco Mama Fresh Gata. December has always been dessert season and housewives are always on the lookout for yummier options to serve their families and friends. With Coco Mama, sweet recipes that use gata has never been easier and more authentically delicious. Watch and learn here.

Ligo has always been known as a premium brand, an image brought about by positive word of mouth throughout the years. Recently, however, many sardines brands have started to follow Ligo's path, creating premium variants that cater to a more discerning mass market. Hence, Ligo had to strengthen its top quality positioning –  by communicating its differentiating  qualities via cut-through execution. Our new "choose Ligo" campaign utilizes wacky humor to illustrate the "big fish. delicious sauce" advantage of the brand. The main video stars heartthrob Joshua Garcia as a newbie talent auditioning for the role of an attractive "Ligo fish." Watch the ad here.

Ms. Universe Pia Wurtzbach recently appeared in her second campaign for Century Tuna. This time, her TVC addresses a key issue about health food in the Philippines: the demand for a convenient and delicious way to eat healthy – a need that, for Pia, only Century Tuna fulfills. Watch the video here.

Congratulations to Century Pacific Food for coming up with plant-based options that go beyond the usual expectations of vegans. From burgers, nuggets, and meatballs to ground meat, sausages, and tapa – Unmeat has been getting raves in food fairs around the globe, making it the hot new brand of the sustainable food trend. And now, it is featured in a new ad starring celebrity mom and foodie Solenn Heussaff. Watch the mouth-watering Unmeat commercial here.

From Left to Right: CPFI Category Manager Bea Martinez, Marine GM Carlo Endaya, Superbods 2022 Grand Winners Kirk Bondad and Christelle Abello, Runners-up Gee Plameco and Michelle Arceo, and Executive VP Greg Banzon during awards night at Hotel Sofitel Philippine Plaza.