After a five-way pitch held in December last year, PC&V has won the Argentina Canned Meat account, the biggest canned meat brand of Century Pacific Food, Inc., maker of Century Tuna.

"This win is a testament to the unwavering trust of our client in our capabilities and track record not only as a creative agency but also as an effective business partner," said PC&V President and Chief Creative Officer Juan Ariel Comia.

Mayette Siasoco, Marketing Director of CPFI's Canned Meat Division added, "PC&V presented an impressive and relevant campaign that will help build and strengthen the Argentina brand. We are very delighted to work with such a passionate and dedicated team as we take the brand to a new level."

PC&V will be taking care of all strategic and creative communications for the Argentina canned meat brand starting 2017. Their first assignment was to create two full campaigns – one for Argentina Corned Beef and another for Argentina Beef Loaf (for VizMin). Click on the links to view the ads.